Integrating art and creativity into business practice / Giovanni Schiuma, University of Basilicata, Italy & University of the Arts London, UK, Antonio Lerro, University of Basilicata, Italy [editors].
Contributor(s): Schiuma, Giovanni [editor.] | Lerro, Antonio [editor.] | Gale (Firm).Series: Gale eBooks; Gale eBooks.Research essentials: ; Advances in business strategy and competitive advantage: Description: 1 online resource (xviii, 260 pages) : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9781522520511.Subject(s): Creative ability in business | Art and industryDDC classification: 658.4063 Online resources: Available via Gale eBooks. Click here to access
Includes bibliographical references and index.
chapter 1. Re-inventing organizational creativity and innovation through adopting a service-based working culture / Sanna Ketonen-Oksi -- chapter 2. Employee creativity to deliver organizational performance improvements : a multiple case study research design / Emanuela Scarmozzino, Vincenzo Corvello -- chapter 3. Searching in the past new strategic approaches : creating and appropriating value through tradition / Tommaso Savino, Antonio Messeni Petruzzelli, Vito Albino -- chapter 4. The case for informal spaces in the workplace / Monica Biagioli -- chapter 5. A fuzzy cognitive map-based approach for understanding value creation mechanisms of artistic interventions / Daniela Carlucci, Giovanni Schiuma, Roberto Linzalone -- chapter 6. Students' creativity and entrepreneurial learning for developing corporate entrepreneurship / Giustina Secundo [and three others] -- chapter 7. Crowdsourcing and crowd participation : incentives in the OR.C.HE.S.T.R.A community / Stefano Consiglio [and three others] -- chapter 8. Cultural organizations push for territory's growth : the case of "Armonie d'Arte" Festival / Rocco Reina [and three others] -- chapter 9. The creative economy in Balkan countries / Valentina Ndou, Giovanni Schiuma.
This book provides a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. It highlights relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing.