The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy / Amy Karam.

By: Karam, Amy.
Publisher: Hoboken, New Jersey : Wiley, [2016]Description: xvi, 285 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119274018 (cloth).Subject(s): Export marketing -- China | Export marketing -- Western countries | International business enterprises -- China | International business enterprises -- Western countries | Strategic planning | Competition, International | Developing countries -- Commerce

Includes bibliographical references (pages 261-266) and index.

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